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Digital Domain

JD.com × Yayoi Kusama – IN THE NAME OF LOVE

Director: Helen Hsu

Agency: BlueFocus

Brand: JD.com

JD.com, the Chinese e-commerce giant, collaborated for the first time with world-renowned contemporary artist Yayoi Kusama to launch three limited canvas bags to spread the praise of love with their influence. During the production of the promotional video, 'IN THE NAME OF LOVE,' Digital Domain was responsible for directing, creative concept, motion design, animation, music and sound production. Yayoi Kusama uses repeated patterns to create a confusion of space. In this work, our artists fully utilized and extended this concept and created an art gallery that was filled with visual misplacements.

Creative Director:
Helen Hsu

Producer:
Devin Wong