Director: Carl Erik Rinsch
VFX Supervisor: Eric Barba
THE SYNOPSIS
Carl Erik Rinsch's visually stunning spot for Jung Von Matt uses all computer-generated graphics to depict the BMW 5 series growing organically from the earth. The entire car was modeled and textured to the auto manufacturer's exact specifications, with Digital Domain artists animating those photo-real elements to twist like vines and blossom like flowers.