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Digital Domain

Mountain Dew, Dew Drop

Client: PepsiCo

THE SYNOPSIS

When the music beat drops, so does the party – literally. It’s a party on a decommissioned military plane from which guests leap into the sky. The video marks the launch of the Mountain Dew Label Series, a premium product line that includes Black Label—a drink with the “bold-crafted berry flavor” to fuel your dark side.