What object travels a more exciting path than the Olympic torch? In this project we encouraged viewers to join in the torch experience. Capturing 360-degree images for every stride along the torch route, we let the world join in this tradition by embracing the varied terrain crossed in this time-honored tradition, and tagging themselves at select point in the journey. At the time, it was the most-tagged piece of content in Facebook history! This project was also honored with a Cannes Lion Award.