To launch TRANSFORMERS: FALL OF CYBERTRON, Activision Publishing and High Moon Studios tapped Digital Domain and Mothership director Neil Huxley to create an unexpected teaser. The dark, emotional piece, which premiered during the 2011 Video Game Awards show on Spike TV, combines a filmic feel, haunting track and redemptive story. Virtual production let Huxley create a piece that feels as if it were shot right on CYBERTRON with real cameras.